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Writer's pictureJaco Swanepoel

RWC 2023 - Crouch, Bind, Engaged

Updated: Feb 20, 2023

The Rugby World Cup 2023 promises to be one of the most exciting events in the sporting calendar, and new technologies are set to play a key role in the tournament. From virtual and augmented reality to smart event technology, the latest innovations will provide an immersive and engaging experience for fans both in the stadium and watching from home. In this blog, we will explore some of the new technologies that will be implemented in live rugby events and how they will be used in the Rugby World Cup 2023.


Virtual and Augmented Reality


Virtual and augmented reality have the potential to transform the way we experience live rugby events. In the Rugby World Cup 2023, fans will be able to enjoy an immersive and interactive experience through the use of VR headsets and augmented reality apps. They will be able to view 360-degree videos of the matches, explore the stadiums, and even interact with players and coaches.


Smart Event Technology


Smart event technology is another key innovation that is set to enhance the fan experience in the Rugby World Cup 2023. With the use of IoT devices, event organizers will be able to monitor crowd flow, manage queue times, and ensure that the stadium is operating at maximum capacity. Fans will be able to use their smartphones to order food and drinks, purchase merchandise, and even locate their seats.


Facial Recognition


Facial recognition technology is also set to play a key role in the Rugby World Cup 2023. This technology will be used to enhance security and streamline the check-in process for fans. By using biometric data, fans will be able to enter the stadium more quickly and securely, reducing the time spent waiting in line and improving the overall fan experience.


Big Data and Analytics


Big data and analytics are set to play an increasingly important role in live rugby events, providing valuable insights that can be used to improve the fan experience. By analyzing data from ticket sales, social media, and other sources, event organizers will be able to tailor their offerings to the needs and preferences of fans, providing a more personalized and engaging experience.


In conclusion, the Rugby World Cup 2023 is set to showcase some of the most exciting new technologies in live rugby events. From virtual and augmented reality to smart event technology, facial recognition, and big data analytics, these innovations will provide an immersive and engaging experience for fans both in the stadium and watching from home. As the tournament approaches, fans can look forward to a truly unforgettable experience that showcases the best of modern technology.

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